About IceTrends

As a part of a twenty year legacy in the industry with a mindset of innovation, IceTrends is the most progressive and attainable jeweler in the marketplace today. We are not just a jewelry brand, but something much more. We’re storytellers. A diamond from IceTrends is the quintessential notion of love, and the ultimate representation of your uniquely beautiful love story. We believe that each love story is defined not by tradition, but by a magical connection between two people, any two people, who come together in different ways, in many stages of life. Our sustainable, high-quality, above ground diamonds are as one of a kind and brilliant as the inexplicable bond you share with your one-and-only.  

Our take on love (+ Customizable design)

We stand for love without limitations. The notion of love exceeds race, religion, skin color, orientation and gender. It is our belief that love is something you define for yourself. And just like our view on love, our jewelry has no limitations. At IceTrends, we offer an online customization experience empowering our highly valued clients with the tools to make any design their own. It is your uniquely beautiful love story, told by our radiant engagement rings.

Commitment to sustainability (+ technology)

At IceTrends, our socially conscious engagement rings and fine jewelry are a direct reflection of who we are. We source our stones and jewelry through a combination of ethical partners and a sustainable above-ground production technology. By leveraging these unique supply chain relationships, we’re able to provide our customers with superior quality jewelry without the conscious of supporting the unethical practices of the mining industry.

Accessibility to all / Commitment to inclusion / Commitment to accessibility

As a part of our commitment to creating unique and inclusive products, we pride ourselves on the concept of obtainable luxury. At IceTrends, we’ve taken certain measures to increase accessibility to individuals with financial limitations. We partner directly with our designers to ensure high quality products at a low cost. In addition to this, we offer interest free payment plans that are easy to use and free of charge. Love doesn't discriminate, and price shouldn't either.

Our Story

Starting with its birth in 1999, Ice has had its own life phases just like the rest of us. The biggest of the transitions happened in 2018 with its acquisition by the largest created diamond manufacturer. Then, in the summer of 2019, we spun the business back out as a new, standalone company with a bigger mission, more focused product offering, and a huge opportunity to share in the celebration of love.

What’s your love story? Let Ice Ring’s radiant diamond engagement rings do the talking.